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The Friends of the Mountain View Library

August - September 2025

Based in Mountain View, California, FMVL has raised more than $1.3 million since 1975 for summer reading programs, author visits, musical performances, arts and crafts workshops, and adult education programs benefiting local residents.

Library
"[The] content creation was the most valuable part of the experience.”

Rakhee Kaushik, Marketing Chair

Campaign Summary

We collaborated with the Friends of the Mountain View Library from mid August 2025 to mid September, our accelerated campaign focusing on strengthening their social media presence and long-term strategy. Our work included creating short-form video content, designing story highlights, and developing a cohesive brand kit. Their toolkit is modeled as an instruction manual for future volunteers, including best practices, example posts, and more. As a result of these efforts, the Friends saw substantial growth and a clear set of tools for continued success (see below).

FMVL Stats

Key Statistics

4

WEEKS

5.2K

TOTAL VIEWS ACROSS PLATFORMS

1K

TOTAL ACCOUNTS REACHED

6.7%

PROFILE VIEWS INCREASE

7

POSTS CREATED

2.3%

FOLLOWER INCREASE

177

UNIQUE INSTAGRAM INTERACTIONS

5

POMENOVA SESSIONS

Campaign Gallery

Campaign Team

© 2025 by Pomenova Digital Marketing.

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