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Campaign Summary
We collaborated with the Friends of the Mountain View Library from mid August 2025 to mid September, our accelerated campaign focusing on strengthening their social media presence and long-term strategy. Our work included creating short-form video content, designing story highlights, and developing a cohesive brand kit. Their toolkit is modeled as an instruction manual for future volunteers, including best practices, example posts, and more. As a result of these efforts, the Friends saw substantial growth and a clear set of tools for continued success (see below).
FMVL Stats
Key Statistics
4
WEEKS
5.2K
TOTAL VIEWS ACROSS PLATFORMS
1K
TOTAL ACCOUNTS REACHED
6.7%
PROFILE VIEWS INCREASE
7
POSTS CREATED
2.3%
FOLLOWER INCREASE
177
UNIQUE INSTAGRAM INTERACTIONS
5
POMENOVA SESSIONS
Campaign Gallery
Campaign Team
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