Summit Adaptive Sports
February 2025 - June 2025
Based in New Hartford, Connecticut, Summit's mission is to foster a healthy lifestyle through outdoor sports for individuals with disabilities in a fun, accessible and inclusive environment. Maintaining a welcoming environment for athletes, families and volunteers that fosters camaraderie, teamwork and the human spirit through dignity and respect for all is their top priority.
"Being a small non-profit we struggled with finding time to create content and engage on various social media channels. Claire helped us tremendously and I would highly recommend her to other non-profits!”
Karen Cook, Executive Director of Summit
Campaign Summary
We first connected with Summit in February 2025 and officially launched our collaboration shortly after. Initially, we focused on building a cohesive brand identity and outlining two main content series: Summit Stories, a spotlight video series featuring volunteers and participants, and Adaptive Insights, an educational series exploring the world of adaptive sports. Over the next three months, Pomenova produced lots of original content tailored for Facebook, Instagram, and YouTube. We also developed donation-centered promotional posts and carried out research initiatives aimed at enhancing Summit’s website, newsletter strategy through Mailchimp, and LinkedIn presence. As a result of these efforts, Summit’s social media engagement saw exponential growth (see below).
Key Statistics
18
WEEKS
12.7K
VIEWS ACROSS PLATFORMS
35%
YOUTUBE VIEW
INCREASE
6.7%
INSTAGRAM FOLLOWER INCREASE
22
POSTS CREATED
3.9K
INSTAGRAM ACCOUNTS REACHED
61.9%
INSTAGRAM REACH INCREASE
12
POMENOVA SESSIONS
Campaign Gallery
Campaign Team
Claire Cen
Campaign Manager
Talya Hadari
Video Editor
William Song
Strategy & Research
Eli Somberg
Video Editor
Chia Esomeju
Video Editor
Shane Lischin
Strategy & Research
Tonnam Jongcharoensiri
Post Creator
Elliot Kim
Video Editor
Malado Landoure
Video Editor