We officially began collaborating with Bill in early November. The first month was dedicated to brainstorming and drafting, ensuring we captured the essence of the Blue Dragonfly before launching any content. From there, we focused on revitalizing Instagram, launching a TikTok account, and producing engaging short-form videos and graphics tailored for multiple platforms. Simultaneously, we conducted in-depth research on e-commerce solutions, exploring the platforms best suited to support the Blue Dragonfly's goals. As a result, its social media presence became more dynamic, diverse, and timely.