Hope's Corner
June 2025 - September 2025
Based in Mountain View, California, Hope’s Corner’s mission is to create a community that promotes the well-being of all by providing nutritious meals, warm showers, and other services in a caring and collaborative manner. Hope's Corner began as a joint ministry of Mountain View Trinity and Los Altos United Methodist Churches, but their volunteers include members of many different faith communities, youth and adults from other service organizations and members of the community.
"Pomenova took over our social media presence entirely! The most helpful part was that Pomenova did everything: from coming up with ideas for content, to creating the content, to posting the content... everything was exceptional.”
Maddy Locke, Program Manager at Hope’s Corner
Campaign Summary
We first connected with Hope’s Corner in June 2025 and officially launched our collaboration shortly after. Our initial efforts centered on building a cohesive brand identity and developing a volunteer spotlight series called Corner Conversations. Over the next three months, Pomenova focused primarily on producing video content tailored for Facebook and Instagram, with reels serving as the main storytelling format. In addition to spotlight interviews, we filmed facility tours, program highlights, and experimented with familiar content styles to diversify the feed. We also created informational posts based on Hope’s Corner’s website and designed matching highlight covers to strengthen brand consistency. As a result of these efforts, Hope’s Corner experienced exponential growth in social media engagement (see below).
