We first connected with Tara in March 2024 and officially began collaborating at the start of the summer. The first month of the campaign focused on ideation and drafting, laying a solid foundation before we began posting. Our efforts focused on creating engaging, short-form video content—filming, editing, and posting a variety of videos that resonated with their audience. We also launched an educational series and repurposed previous newsletter content into digestible Instagram slideshows. As a result, Inventurous's social media presence grew exponentially (see below).