Campaign Summary

We started working with Resilient Los Altos in mid-June, planning for an 8-week campaign. Through weekly virtual and monthly in-person meetings, we helped them revive their Instagram presence and launch their Facebook with a social media plan detailing a sustainable posting cadence, impact posts adapted from their newsletter, and a hashtag list to maximize engagement. Additionally, through the input of their leadership team, we redesigned their logo and brand colors, as well as redrafted their website using Wordpress Staging. The toolkit we delivered encompassed posting strategies, optimal content timing guidelines, and long-term planning resources, among other assets. These combined efforts equipped RLA with a robust framework for ongoing success (detailed below).